Writing and Publishing Book Marketing Comprehensive

Do-It-Yourself Book Marketing and Promotion Master Class

How To Effectively Market and Promote Your Book on a Budget, Presented by BookMarketing.pro

Enroll in the Do-It-Yourself Book Marketing and Promotion Master Class to unlock budget-friendly strategies, maximize royalties, and master essential tools for boosting your book sales and building a powerful author brand.

38 lessons 8.5 hours 5 preview lessons
About this course


This course is for self-published authors who don't want to spend thousands of dollars marketing and promoting their book(s) but do have the time, talent, and necessary technical skills to do it themselves.


Market and Promote Your Book Without Spending a Fortune



  • Benefit from over a dozen years of experience from an industry leader in self-publishing

  • Learn what works, what doesn't, and how every author and book gets different results

  • Learn how the book marketing game is played including industry secrets and tricks of the trade

  • Learn how to promote and why simply starting with advertising is a bad idea

  • Learn how to take control of your own books and cut out the middleman (earning larger royalties)

  • Go step by step through over 50 services that will help your book succeed in the sea of self-published books

  • Sell more books, make more money


You've spent countless hours writing your book. Do what you need to do to make sure that people read it.


We have created the business, BookMarketing.pro, around providing clients with the most effective services for promoting and marketing their books. However, we understand that not all authors have the funds to invest in their books but this shouldn't mean that they don't invest their time in their books.


Most of these services require just basic skills including being comfortable with navigating websites and filling out online forms. Some require talent, experience, marketing skills, and a higher level of technical skills. For these services, we do our best to help you through the process but always offer you the option to either purchase the service from us or use our consulting services where we can help you with any aspect of the service (think of this as a money-saving hybrid of purchasing the service and doing it yourself.)


Here is the hard, honest truth: If you don't have either the money or time to invest in marketing and promoting your book, there is very little chance that your book will sell more than a few copies (mostly to your friends and family). You wrote your book because you want as many people to read it as possible. We can help you make that happen. Register for this free course today!

38
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5
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10
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Writing and Publishing
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Curriculum preview

Imported lessons, grouped into real sections.

This rendering uses normalized lesson data from the migration pipeline — not placeholder text.

Introduction

5 lessons

1. Introductions
3 min Preview
To quote the great Austin Powers, allow myself to introduce... myself. Also, allow me to say a few words about this course. A note about the content in this course My pla…
2. Setting Expectations
20 min Preview
It is important that you go into any book marketing and promotion campaign with realistic expectations.
3. Tough But Necessary Questions
12 min Preview
Don't let anyone tell you that you are not a good enough writer or that your book isn't good enough. The industry is full of stories of authors whose books were rejected …
4. The Business of Selling Books
20 min Preview
How successful you can ultimately be as an author has much to do with what you have to offer your readers. In this lesson, I talk about several ideas to make more money p…
5. A Sensible and Profitable Book Marketing Strategy
6 min Preview
Although it is understandable, authors want to sell books right away. This is often a problem because their books and sales materials are not conducive to the kind of org…

Book Enhancements

6 lessons

6. Come Up with a Killer Title
7 min
The title of your book can lead to more sales and certainly more buzz if chosen correctly. In this lesson, I will go over some of the characteristics of a good title and …
7. Writing an Enticing Book Description
12 min
An enticing book description is a detailed, descriptive copy that provides a tantalizing preview of what the reader will experience when reading your book. The descriptio…
8. Designing an Attention-Getting Book Cover
19 min
Readers do judge a book by its cover. Most readers perceive the attractiveness of the cover as an indicator of the overall quality of the book. In this lesson, I will off…
9. How To Edit and Proofread Your Book
6 min
Errors are common with self-published books, but they don’t have to be. In this lesson, I will show you how you can do this yourself.
10. Pre-release Marketing
5 min
There are a few things you should add to your book before you even publish it that will amplify your future marketing efforts. In this lesson, I will show you what those …
38. Killer Title Suggestions
5 min
The title of your book can lead to more sales and certainly more buzz if chosen correctly. In this lesson, I will give you some tips on what to consider when choosing a t…

Increasing Visibility

3 lessons

11. Ebook Distribution
35 min
If you don't have an ebook version of your book, you are likely missing out on about double the sales you are currently making (or can be making if you promote your book)…
12. Print Book Distribution
13 min
If you don't have a print version of your book, you are likely missing out on about double the sales you are currently making (or can be making if you promote your book).…
13. Audiobook Distribution
11 min
If you don't have an audio version of your book, you are likely missing out on a significant number of sales. In this lesson, Dale will show you how to get your audiobook…

Amazon Specific

6 lessons

14. Amazon's Author Central Setup
6 min
Since Amazon is likely to be the major source of your book sales, you really want to build your author profile there. In this lesson, I will show you how to do this.
15. Choosing Amazon Keywords
11 min
There's fierce competition in the book market, with 500,000+ searches on Amazon per month. In this lesson, Paul Marles will show you how to choose keywords for your Amazo…
16. Choosing Amazon Categories
10 min
In this lesson, Bethany Stahl will be discussing how to add 10 categories to your book's listing, how to find new competitive categories, and how to check on any book's h…
17. Creating Amazon A Plus Content
58 min
With what Amazon calls "A+ Content," you can add images, text, and comparison tables to your book detail page to engage readers and give more information as they consider…
18. Amazon Ads
35 min
Running ads for your KDP books can help you reach new readers. In this lesson, April Cox will provide an introduction to doing this on your own.
36. Lesson 36
10 min

Author Website

1 lesson

19. Create Your Own Book and/or Author Website
1 min
This "lesson" is actually and entire course (free course). The course is a little over 2 hours, but worth every minute if you plan on doing this yourself. See the link be…

Launching

6 lessons

20. Knowing Your Audience Demographics
4 min
Virtually all of the marketing and promotion of a book begins with a single question: to whom are you marketing this book? This can be especially tricky with childrens' b…
21. Monitoring Your Book Mentions
5 min
It is important to monitor the web for mentions of your book(s) in order to be aware of any buzz about you or your book, judge the success of marketing campaigns, or foll…
22. Author One Sheet
10 min
A "one sheet" or "sell sheet" is a PDF sales page for you, as an author, or your book that you can send to the media or anyone that might be interested in your book. Its …
23. Create a Digital Media Kit
15 min
A media kit (or author press kit) is an assortment of information for anyone who wants easy access to further details about you and your book. This is very helpful for jo…
24. Writing Your Own Press Release
21 min
Writing an effective press release is both a science and an art. A well-written press release can have a significant impact on your book's success. In this lesson, Derek …
25. Distribute Your Press Release
13 min
Once you have your press release written, you need to get it out to the press. There are many services that offer this. In this lesson, you will see 10 free services.

Get Discovered

5 lessons

26. Book Your Own Podcast Tour
11 min
Why promote your book (or yourself) on podcasts? This medium is wonderful for improving trust and credibility by connecting with the audience on a personal level. It is a…
27. Starting and Managing Your Own Podcast
13 min
With your own podcast, you can have unlimited self-promotion. In this lesson, Buzzsprout will go over setting up the hardware to releasing an episode.
28. Become a HARO Source
8 min
(from https://www.helpareporter.com/about ) Help a Reporter Out (HARO) connects journalists and bloggers with relevant expert sources to meet journalists’ demanding…
29. Setup and Manage Your Own Facebook Ads
36 min
Facebook can be an effective tool for launching your book, and even for selling your book profitably if you have the right audience. In this lesson, April and her guest w…
37. Identify Ideal Online Discussions for Participation
5 min
In this lesson, I show you how to create a list of websites/apps/groups where you think your participation would go a long way in building your credibility and marketing …

Local Promotion

3 lessons

30. Pitching Your Local Media
7 min
Local media love to write about local authors. In this lesson, TELL Public Relations will show you how to pitch the media.
31. Create Business Cards with Your Book's Information on Them
8 min
Business cards are great if you interact with many people face-to-face on a regular basis. In this lesson, Kindlepreneur will show you how to design cards and have them p…
32. Arrange a Local Book Signing Tour
15 min
Many bookstores are very friendly to new authors who want to hold a book-signing at their store. In this lesson, Bethany will show you how to identify bookstores in your …

Collecting Reviews / Endorsements

2 lessons

33. Ask Your Friends and Close Contacts to Review Your Book
14 min
Friends are usually willing to help you out. Seeding reviews with reviews from your friends will help initial sales. In this lesson, Heidi Thorne will share with you the …
34. Identify and Solicit Big Names for Endorsements
11 min
Having a name that your readers recognize and respect endorse your book can go a long way with your book's credibility and sales. In this lesson, I will show you how to i…

Social Media

1 lesson

35. How To Use Social Media For Book Marketing
10 min
Facebook for authors, Instagram for authors, Twitter for authors, Goodreads for authors, the list goes on and on! If you want to try social media marketing for books, you…
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